Agencies and Media Companies: 5 AI Tools For That Can Transform Your Workflow (and How to Get Started)

Artificial Intelligence (AI) isn’t just about the future; it’s a powerful technology here to transform businesses right now. For managers of medium and large-sized companies, the landscape of AI tools can be overwhelming. That’s why we’re focusing on five accessible and actionable AI solutions ready to streamline your workflow and boost your company’s productivity.

Let’s dive in!

1. Grammarly: AI-Powered Writing Assistant

• The Value: Clear, error-free communication is vital for internal and external success. Grammarly goes beyond basic spellchecking. Its AI analyzes your writing to improve clarity, conciseness, tone, and overall professionalism.
• Workflow Impact:

• Ensures high-quality emails, reports, and presentations.
• Helps maintain a consistent brand voice.
• Saves time on proofreading and editing tasks.
• Getting Started:

• Install the browser extension or desktop application.
• Experiment with free features before considering the premium version for advanced suggestions.
• Encourage employees to adopt it for polished communication.

2. Jasper.ai: Content Creation Powerhouse

• The Value: Jasper is an AI writing tool that excels at generating various content, from marketing copy and blog posts to social media captions. It utilizes cutting-edge natural language processing to produce human-quality text tailored to your specifications.
• Workflow Impact

• Speeds up the content creation process.
• Overcomes writer’s block and sparks new ideas.
• Helps repurpose existing content for different formats.
• Getting Started:

• Start with a free trial to see if it suits your needs.
• Explore various templates provided by the platform.
• Integrate it into your content workflow, but remember, human editing is still necessary for the best results.

3. Otter.ai: Meeting Transcription and Note-Taking Simplified

• The Value: Otter.ai automatically transcribes meetings in real time, creating searchable, shareable text. It can identify different speakers and integrates with popular video conferencing tools.
• Workflow Impact:

• Frees up meeting attendees to engage fully, rather than frantically note-taking.
• Makes meeting content accessible and actionable.
• Helps those who couldn’t attend catch up easily.
• Getting Started:

• Offer Otter.ai to teams that have frequent meetings.
• Use the “search” function to quickly find relevant parts of discussions.
• Consider upgrading for additional collaboration features.

4. Descript: AI-Assisted Audio and Video Editing

• The Value: Descript brings the power of text-based editing to audio and video. AI-powered transcriptions allow you to edit recordings by manipulating text – shortening, deleting, or rephrasing sections with a few clicks.
• Workflow Impact:

• Streamlines podcast editing, video production, and customer interview analysis.
• Reduces production costs and time.
• Makes content more accessible through features like captions and transcripts.
• Getting Started:

• Try it for video projects where editing “ums” and “ahs” is usually tedious.
• Leverage the “Overdub” feature to correct mistakes with an AI-generated voice.
• Experiment with the screen recording tool for tutorials and demos.

5. Krisp.ai: Crystal-Clear Communication

• The Value: Krisp.ai leverages AI to remove background noise during calls and video meetings. It works in real-time, ensuring a distraction-free, professional audio experience, especially for hybrid or remote teams.
• Workflow Impact:

• Eliminates noisy distractions during important client calls and presentations.
• Allows employees to work productively from anywhere.
• Enhances overall meeting quality and focus.
• Getting Started:

• Integrate Krisp.ai with your preferred communication platforms.
• Provide access to team members regularly facing background noise issues.
• Encourage its use for external-facing communications.

Important Considerations as a Manager

• Align AI tools with your goals: Choose tools that address challenges in your company’s workflow.
• Start small: Experiment with one or two tools before expanding.
• Train your employees: Provide training and resources needed for adoption.
• Measure impact: Track metrics to see if the AI tools are making a difference.

You Go It – Let’s Start Now

These five AI tools represent a small sampling of what’s currently available. By strategically adopting them, you’ll transform your workflow, free up your teams’ time, and gain a competitive edge in a fast-paced business landscape.

Start with brainstorming session with your team. I am sure everyone today already use AI tools and have their favorites. Setup SMART goals and plan to win first battle quickly, so everyone get on the train. Remember – there’s is no way back on this AI train.